On Monday, the Delhi High Court issued an interim injunction preventing T-Series from using the titles ‘Tu Hi Aashiqui’ or ‘Tu Hi Aashiqui Hai’ for their upcoming film. This order favors Vishesh Films, a production company led by filmmaker Mukesh Bhatt, which holds the trademark rights to the ‘Aashiqui’ brand, established by the popular 1990 film and its 2013 sequel.
Vishesh Films registered the trademarks ‘Aashiqui’ in 2013 and ‘Aashiqui Ke Liye’ in 2014. The dispute began when both Vishesh Films and T-Series planned to create a third installment, Aashiqui 3. However, T-Series announced a film with a similar title, leading Vishesh Films to take legal action.
It’s important to note that Bhatt and T-Series previously co-produced the first two Aashiqui films, with mutual approval and consent on all aspects of their release.
Delhi High Court Blocks T-Series from Using ‘Aashiqui’ Titles
The Delhi High Court has decided to temporarily block T-Series from using the movie titles ‘Tu Hi Aashiqui’ or ‘Tu Hi Aashiqui Hai’ for any future films. This decision supports Vishesh Films, which is known for co-producing the popular ‘Aashiqui’ movies from 1990 and 2013.
The court recognized the ‘Aashiqui’ title as an important brand due to its success in those films. Justice Sanjeev Narula pointed out that if T-Series used these titles, it might confuse people and weaken the value of the ‘Aashiqui’ brand. Vishesh Films had previously registered trademarks for ‘Aashiqui’ in 2013 and ‘Aashiqui Ke Liye’ in 2014, which gives them rights to these names.
The court also noted that T-Series and Vishesh Films had worked together on the ‘Aashiqui’ films before. This means neither company can use the ‘Aashiqui’ brand or its related titles without getting approval from the other. This ruling came after T-Series announced a new film with a title similar to the ‘Aashiqui’ movies, which Vishesh Films argued could mislead the public.
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Protection of ‘Aashiqui’ Franchise Name to Preserve Brand Identity
The court has recognized that the name ‘Aashiqui’ has become a significant part of a popular film series. This means it is very important to protect such names to keep them unique and special. Vishesh Bhatt, the Managing Director of Vishesh Films, is pleased with the court’s decision.
He believes that the ruling supports their goal of keeping the ‘Aashiqui’ franchise’s legacy alive. The court’s decision highlights why it is crucial to protect the names of well-known film series. This helps avoid confusing fans and ensures that the brand remains strong and easily recognizable.
Vishesh Bhatt Responds to Court Decision
After the court’s decision, Vishesh Bhatt, Managing Director of Vishesh Films, shared his satisfaction. He stated, “We are thrilled with this important High Court ruling. It not only safeguards our cherished franchise but also affirms our dedication to nurturing our unique intellectual properties. This win strengthens our commitment to creativity and preserving our brand’s legacy, while setting a positive example for the entertainment industry.”
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FAQs
Q.1. Why did the Delhi High Court issue an interim injunction against T-Series?
Ans. The court blocked T-Series from using the titles ‘Tu Hi Aashiqui’ or ‘Tu Hi Aashiqui Hai’ to protect Vishesh Films’ trademark rights to the ‘Aashiqui’ brand.
Q.2. What trademarks does Vishesh Films hold?
Ans. Vishesh Films holds trademarks for ‘Aashiqui,’ registered in 2013, and ‘Aashiqui Ke Liye,’ registered in 2014.
Q.3. What was the reason behind the legal dispute between Vishesh Films and T-Series?
Ans. The dispute arose when T-Series announced a film with a similar title to ‘Aashiqui,’ leading Vishesh Films to take legal action to protect their brand.
Q.4. Have T-Series and Vishesh Films collaborated on ‘Aashiqui’ films before?
Ans. Yes, T-Series and Vishesh Films co-produced the first two ‘Aashiqui’ films, with mutual approval on all aspects of their release.
Q.5. What did Vishesh Bhatt say about the court’s ruling?
Ans. Vishesh Bhatt expressed satisfaction with the ruling, stating it protects their franchise and supports their commitment to preserving the ‘Aashiqui’ brand and its legacy.
